The mascara of my dreams
The Giordani Gold Volume Phenomenon Mascara gives my lashes incredible length and volume in one coat. No clumping, no flaking through the day. Honestly the best mascara I've ever tried.
Powerful multi-active serum targets fine lines and wrinkles, including deep wrinkles. Formulated with retinol-like Bio CollagenPro, and Oripeptide-3, which activate the skin’s own collagen production, for cosmeceutical performance with skin gentleness.
> Clinically proven to target 4 major types of wrinkle
> Formulated to activate collagen production
> Suitable for all skin types, including sensitive skin
Why You'll Love It
Experience the ultimate in anti-ageing skincare with the Novage+ Wrinkle Smooth Serum! This groundbreaking serum doesn't just reduce wrinkles, it tackles them on multiple levels, helping to restore your skin's elasticity and firmness. Powered by advanced Bio Activating Technologies, Bio CollagenPro, and Oripeptide-3, this serum offers cosmeceutical-grade performance while still being gentle on your skin. Get ready to see a visible reduction in wrinkles and a boost in skin radiance and plumpness. It's the perfect addition to your skincare routine, especially for those seeking fine line rejuvenation treatment!
How It Works
The magic behind the Novage+ Wrinkle Smooth Serum lies in its powerful ingredients and innovative technology. Bio CollagenPro boosts collagen production and accelerates cellular renewal, delivering wrinkle-reducing results comparable to Retinol, but much gentler on your skinΔ3 . Oripeptide-3 works its wonders by enhancing collagen production faster than vitamin C◊, targeting deep within the dermis. This serum is clinically proven to significantly reduce the most visible and deep wrinkles in just 2 weeksΔ1. Its refreshing gel texture absorbs effortlessly, leaving your skin feeling smooth, hydrated, and rejuvenated.
Product Features
Significantly reduces the most visible and deep wrinkles in 2 weeksΔ1
Targets 4 major types of wrinkles: Forehead, Glabellar, Crow’s feet, Nasolabial folds
Powered by Bio CollagenPro and Oripeptide-3 technologies
Boosts collagen production faster than vitamin C◊
96% of users agreed skin felt plump, soft, and radiant within 6 weeks*
Infused with Vitamin E and Betaine for added nourishment
Refreshing gel texture that absorbs easily
Suitable for all skin types, including sensitive skin
Dermatologically tested
Δ1 Clinically tested result for the NovAge+ Wrinkle Smooth Routine using cleanser, eye cream, serum, day and night creams
Δ3 Clinically tested active ingredient
◊ ex vivo
*Consumer test
Full product name: Wrinkle Smooth Serum
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Our dedication to excellence extends beyond materials; it encompasses the artistry and craftsmanship illustrated in every piece we create.
| Suitable for | |
|---|---|
| Key ingredients | Formulated with natural origin Bio Activating Technologies Bio CollagenPro and Oripeptide-3, with Vitamin E and Betaine. · Bio CollagenPro · This natural origin anti-wrinkle technology delivers bi-directional activity at the junction between the epidermis and dermis – helping activate your skin’s own collagen production in the dermis, and speed up cellular renewal in the epidermis, to plump and smooth away the appearance of deep wrinkles. Proven to be as effective as Retinol on wrinklesΔ3 but gentler. · Natural origin: Moth Beans · Oripeptide-3 · Our patented anti-ageing technology helps activate the skin’s own collagen production to improve the appearance of fine lines and wrinkles. Proven to boost collagen production even faster than Vitamin C◊. · Natural origin: Yeast, Rice, Wheat · Vitamin E · Powerful antioxidant that helps protect skin cells against free radical damage. · Betaine · Skin-mimicking humectant, which attracts and helps retain hydration in the skin. · Δ3 Clinically tested active ingredient. ◊ ex vivo. Oripeptide-3 Patent no. SE531484. · AQUA, DIMETHICONE, BETAINE, PROPANEDIOL, SILICA, CETEARETH-20, ETHYLHEXYLGLYCERIN, VIGNA ACONITIFOLIA SEED EXTRACT, GLYCERIN, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, TOCOPHERYL ACETATE, SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, CAPRYLYL GLYCOL, BUTYLENE GLYCOL, ISOHEXADECANE, DIMETHICONOL, MALTODEXTRIN, POLYSORBATE 80, TRITICUM MONOCOCCUM SEED EXTRACT, HYDROLYZED RICE PROTEIN, HYDROLYZED YEAST PROTEIN, PHENOXYETHANOL, DISODIUM EDTA, PARFUM |
BOOST – ACTIVATE THE POWER Novage+ Serums deliver powerful bio activating technologies with every pump. The lightweight formula is designed to ensure maximal absorption of the actives for superior skin performance. Apply morning and evening after cleansing. Use one to two pumps. Apply to forehead, cheeks and chin. Press gently and evenly over entire face. Avoid eye area. For the best results, use as part of your 4-step Novage+ Routine.
Delivery within 3–4 business days anywhere in Lebanon.
Free delivery on all orders over $75.
Orders are carefully packed and shipped directly from our Beirut warehouse.
You'll receive a confirmation once your order is on its way.
Currently shipping within Lebanon only.
Why customers love it
Experience advanced skincare and high-performance makeup designed to enhance your natural beauty. Our clinically proven formulas deliver visible, radiant results without compromising on skin health.
Customer love
4.9 · Based on 1,247 reviews
The Giordani Gold Volume Phenomenon Mascara gives my lashes incredible length and volume in one coat. No clumping, no flaking through the day. Honestly the best mascara I've ever tried.
The Giordani Gold Liquid Silk Foundation blends so beautifully and gives the most natural finish. It evens out my skin without feeling heavy or cakey. The SPF is a huge bonus.
The Novage+ Vitamin C capsules are pure magic. After just three weeks I noticed my skin looking brighter and more even. The little capsules are so easy and clean to use.
I have dry skin and the 24H Intense Hydration Power Drops have completely transformed my routine. A few drops in the morning and my skin stays plump and hydrated all day.
The Opt Optimals Daily Glow Multi-Protector SPF 50 is lightweight, has no white cast, and leaves my skin with a beautiful natural glow. I wear it under my makeup every single day.
I ordered the foundation, mascara, and serum together and the quality across the board is incredible. Premium feel, beautiful packaging, and fast shipping to Lebanon. Customer for life.
Inside Every Tube
Hand-picked, dermatologist-tested, and transparently sourced. Here's what makes our formula work.
A powerful antioxidant that nourishes lashes and shields them from environmental damage — keeping every lash soft and conditioned.
Sustainably sourced from natural plant oils
Rich in essential fatty acids and Vitamin C. Conditions lashes, supports growth, and adds a subtle weightless softness.
Hand-picked from Nordic forests
Innovative soft bristles capture every single lash for clump-free, lash-by-lash definition — no formula waste, no smudging.
Designed in Stockholm, Sweden
Full ingredient list available on the product packaging.
Got Questions?
Yes — every product we sell is sourced directly from Oriflame Sweden. We're an authorized distributor based in Beirut, so what you receive is exactly the same formula sold in Stockholm.
Beirut and surrounding areas usually receive their order within 1–2 business days. Other governorates take 2–4 business days. Free delivery on all orders over $75.
Our formulas are dermatologically tested and designed for sensitive use, including delicate eye-area applications like mascara. If you have a known allergy, we recommend doing a patch test before first use and reviewing the ingredient list.
Yes. Oriflame has not tested its products or ingredients on animals since 1989 and is a long-standing signatory of the Humane Society International's #BeCrueltyFree commitment.
Start at the base of your lashes and wiggle the wand as you move upward — this fully coats each lash. For maximum volume, apply a second coat while the first is still slightly wet. Avoid pumping the wand inside the tube (it pushes air in and dries the formula).
Used daily, a tube typically lasts 3–4 months. For hygiene reasons we recommend replacing mascara after 3 months once opened, even if there's product left.
Currently we ship within Lebanon only. We're working on regional expansion — follow us on Instagram @oriflame_lebanon for updates.
Our Heritage
Two brothers founded Oriflame in Stockholm with a simple belief — natural ingredients, scientifically perfected, accessible to everyone. Six decades later, we deliver that same Swedish standard to over 3 million customers across 60+ countries.
Every product is dermatologically tested, cruelty-free, and crafted with the same care today as our very first formula.
Tried this product? We'd love to hear from you.